I’ve had great pleasure in hosting The Blog Lowdown here for many months, and now that the series has drawn to a close, I though it’d be good to take a look back at it and share some of the advice that a whole host of bloggers have been wonderful enough to share with us week in, week out. There’s been plenty of tips and countless useful suggestions, so I thought I’d group them into a few themes that I’ll share with you over several posts.
To kick us off, here we have a selection of top social media tips from the series…
1. Use each of your social media profiles in a different way. Sure you want to plug your posts, but you also want to create unique content, giving people a reason to follow you on more than one of your social media platforms without boring them! It also allows you to gather followers from right and left for a variety of reasons …Different bait for different ponds! But all of which ultimately increase your exposure (and contribute to your TOTS100 ranking). (Misplaced Brit)
2. Make sure to add feeds from each of your social media accounts into your blog. You may not be posting daily, but if you’re updating Facebook, posting on Instagram & pinning treasures on Pinterest – let it all show! Let your blog be loading with new information all the time, so whenever anybody comes back over to your site, there are new discoveries to be made! (Misplaced Brit)
3. Work hard to build up a Facebook following. Twitter, Bloglovin etc. are fab but you are mainly communicating with other bloggers. To get to a wider audience I find Facebook is by far the best medium and it has a great potential for viral spread, too. (Hurrah for Gin)
4. Remember social media is all about engagement. A feed full of self-promotion or streams of consciousness of your opinions or activities will soon get boring for your followers. Interact – share posts, make (kind) comments, offer (constructive) advice. Use tools like Hootsuite and Tweetdeck sparingly. They can be useful for things like keyword searches and scheduling posts, but they are no substitute for interaction. (Headspace Perspective)
5. When it comes to Twitter, promote great content, whether it’s yours or someone else’s. Be a source of valuable information. (Misplaced Brit)
6. Be active on Google Plus! Like, reshare, comment and engage. Write a few sentences explaining why you’re sharing your own post or resharing someone else’s. If you just link dump then many on G+ consider this as spam. Google+ is a great platform to find the top experts on blogging and social media. It’s also very visual (like Pinterest) and you’ll find more interaction if you upload large images. (Wild About Here)
7. Use Instagram, and include a link to your blog in your profile. If people like your photos, they are likely to visit your page. (Family Fever)
8. Be active on Instagram. If you want to increase your following, being active is about more than posting, it’s about interacting with others. Don’t think of instagram as your personal photo album, think of it as your invite into everyone else’s life & living room. It’s not enough to go around clicking ’like’ on everything. Everybody’s doing that – so you’re one of 40 likes they just had! If you want to get to know people; if you want to network; if you want to stand out – you need to comment – and it takes literally only a few seconds. (Misplaced Brit)
9. And I’d have to add in the fabulous social platform that is Pinterest, too! Here’s my blogger’s guide to it.
To read the full interviews with any of the bloggers mentioned, simply search for them in my side bar and their full Blog Lowdown post will come up for you.
Which of these will you get working on first?